Perhaps you have heard about LightInTheBox, but maybe you don’t know exactly what it is and how it works.
In this regard, this post will summarize everything you need to know about LightInTheBox.
Let’s dive right in.
What is LightInTheBox?
LightInTheBox is a Chinese-based international online retail company that sells products directly to consumers in over 200 countries and territories. It sells products of all kinds, from clothing to gadgets, electronics, home goods, gardening tools, and much more.
Despite selling a wide variety of goods, it is best known for affordable women’s dresses, men’s clothing, and other lifestyle products.
How Does LightInTheBox Work?
LightInTheBox works as an intermediary between buyers and suppliers.
However, unlike AliExpress, eBay, Amazon, DHgate, and other marketplaces, LightInTheBox does not directly connect buyers and suppliers (sellers) through its platform.
Instead, it sources products from different suppliers that are partnered with them and sell directly to consumers for a profit margin.
Basically, LightInTheBox allows suppliers to partner with them by registering an account via their seller center.
Upon completing the registration process, suppliers can upload their product details and photos to the seller center and provide LITB with a relatively competitive purchase price.
LightInTheBox verifies supplier products, sets a profitable sale price, and makes the products available for purchase on their platform.
Whenever LITB receives an order from buyers like you, the supplier is notified via the seller center.
The suppliers have to deliver products to LightInTheBox’s warehouses based on the order details.
Upon receiving the product(s) from suppliers, LightInTheBox handles everything from shipping and delivery to returns and refunds, customer service, cancellation, amendments, and everything else.
After an order is successfully completed, suppliers receive payment according to the settlement date and account period.
There you have it!
I hope this article helped you understand what LightInTheBox is and how it works.
If you have any questions, please don’t hesitate to ask in the comments below.