Etsy is a go-to e-commerce online marketplace of unique and creative goods for buyers and sellers.
It has become very popular over the past few years; therefore, a lot of people want to sell their stuff on Etsy, but a common question arises in their mind, and that is, What to sell on Etsy?
You are not the only person who confused about choosing the right category or niche to sell.
Maybe you’re a total beginner or want to start a second shop, but you are confused about things to sell on Etsy, stay connected with me.
In this article, I am going to give you a complete guide to choose the right category/niche because starting your business in the right way will set you up for success.
Before going to the list, it’s very important to consider some points before selling on Etsy or any other platform, so read the instruction first.
Things To Know Before Starting Selling on Etsy
👉 Before you decide what you’re going to sell, ask yourself the following questions:
- What is my passion?
- What do I enjoy creating?
- What inspires me?
- What keeps me going?
- What can I work hard without feeling exhausted?
- Can I treat my Etsy shop as a business?
- Can I make my customers satisfied?
- How can I make a profit from your passion?
- Can I have patience?
According to these questions, you should pick your niche.
The biggest reason why not many people become successful in selling online is that they are not identifying their passion.
They saw someone else is successful in selling jewelry, so they’re like I am going to start my jewelry shop.
Once they start their jewelry business then after some time, they get tired of it and don’t make any money because they are not passionate in that niche and then they quit.
So, you need to pick a niche that’s going to keep pushing you, especially at the beginning stage when you are not making money.
At the beginning stage, you have to figure everything out like:
- Market your products
- Create a cohesive brand.
- Description of the products
- Brand colors
- Products Photography
So, that’s why you have to pick something that does not matter how hard it gets; you’re not going to quit.
Bye the way, one more thing to know is how much does Etsy charge?.
Etsy fees structure looks simple but there are more than that, therefore if you don’t know completely you should read that article as well.
Don’t rush when choosing a niche and don’t go with a too broad category. For example, if you select Jewelry niche, then don’t sell all kind of jewelry items.
You can go with rings, earrings or something like that.
It’s important to niche down because you will get your targeted customers quickly.
Some people sell jewelry, clothing, prints all in one store, which is terrible because your target audience will get confused.
And, it will be tough to narrow down your target audience.
Therefore, the more niche down, the easier it will be to identify your ideal customers and helps you in marketing your products as well.
What To Sell On Etsy
The confusing part of starting your online store is choosing a perfect niche/category according to your passion and specialty.
Let’s have a look by the best sellers of Etsy and other low, competitive categories.
It will help us to understand what sells the most on Etsy, why that sells, and is that right for you or not.
So without further ado, Let’s dive in.
1) Digital Prints
Selling digital prints is a great way to earn extra income for those who have graphic designing skills.
They can put their talent to create something that can help the buyer in some way.
Digital Prints is a great way to make passive income while you are sleeping without doing additional work.
One of the best things I like about it is, way to sell stuff without shipping or overhead costs.
You only have to spend time while creating your digital print or you can pay someone to create a digital print for you.
After that, you can sell the actual listing one time or 1000 times or more it doesn’t matter because it’s a digital print.
Jewelry is very hot on Etsy, and it is one of the best selling Etsy items as well because it is tiny in size and easy to ship.
The cost of shipping for Jewelry is low because it’s not a heavy and bulky item.
Just make the shipping package decent and send that out to your customer, so it’s a great idea, especially if you make jewelry yourself.
Decided to start your jewelry store?
If yes, then check out jewelersparadise as a blueprint so you can understand what type of jewelry items they are selling and why people are buying them.
Clothing items are Etsy top-selling items and best to sell, but keep in mind that I am talking about handmade clothing items.
If you know how to sew and knit and you’re interested in doing clothing, then I highly recommend you to sell clothing items on Etsy.
Why is it right for you?
People come to get handmade items, whether it’s a digital print, jewelry, clothing, or other handmade products.
They love buying handmade items, so if you could create something beautiful, unique, and custom, this platform for you.
4) Party Decor
Party decoration items are the best items to sell on Etsy because everyone from kids to elders wants their party to be decorative and unique.
Parties without decoration are worthless; therefore, these items are convenient and perfect to sell on Etsy.
If you can offer a unique party decoration items to the customers then definitely people will pay for your effort.
See a successful store called ScribblePrintsCo, which sells party supplies and other paper goods as a blueprint.
5) Toys & Games
Toys and games sell best on Etsy for those who currently handcraft toys and that’s their specialty.
Any reason why it sells best? Yes! Let me tell you.
There is not much competition selling toys and games items because creating handcrafted toys is hard, so not many people have the skill to do it.
It’s not something that anyone could easily copy, and people of all ages want these products.
In short, I would say, if you do make toys and that’s their specialty then start your online store with this category.
Vintage is another category what sells best on Etsy, but it is a little bit harder to sell.
The best thing about vintage is that no one else the same stock item you are trying to sell.
If you have older vintage stuff at home that you have restored, then it is worth at least putting up on Etsy.
To sell vintage products, you have to focus more on product photography and marketing because these items are for a specific audience.
However, if you have great items to sell, you have to price them according to your marketing budget and product photography to be profitable.
So, if you market them correctly and have the best photos, and your items are unique, then you could do very well as a vintage seller on Etsy.
7) Kids & Baby
Kids and baby is another popular category which features a wide variety of handmade products specially created for children.
The reason why this category has top-selling items on Etsy is the love of a mother for their children.
Mothers know that their love and emotional availability are vital to their children’s; therefore, they buy the products for them.
So, if you can make beautiful & unique baby items, then you will stand out and start your store with this category.
8) Vinyl & Heat Transfer Supplies
If you don’t have the skill to knit, draw, handmade jewelry, or other handmade items, then you can sell vinyl & heat transfer supplies, and it sells best on Etsy.
These items are mostly bought by other Etsy sellers to use them for their products (t-shirts/clothing) or to become crafty.
Stickers are one of the best sellers on Etsy because everyone loves to use stickers.
Because it is useful for designing work to make your stuff look cool or for the planner as a label to apply on their to-do list and much more.
Why Stickers sell well on Etsy?
- Stickers are cute, and everyone loves cute.
- Handmade item sells best on Etsy and stickers are hand-drawn.
- Affordable to buy because the price ranges from $2 to $10.
- Serve as rewards for kids.
- Low levels of returns on stickers because of the lower price.
- Buy in bulk.
So, these are some points of why stickers are top-selling items on Etsy.
The great thing about selling stickers on Etsy is that you don’t need a high budget to start your store and the cost of shipping is also low.
Therefore, if you know how to design cool and unique stickers that can fit the customer need, then start your store right now.
I highly recommend checking out Once More with Love Etsy shop as a blueprint.
10) Pet Supplies
Do you love pets? Of course, yes!
A lot of people love their pets more than anyone else; therefore, there’s a massive demand for pet-related products.
I recommend you to check out a store called PuddleJumperPups as a blueprint which sells handmade dog collars, leashes & more because it had great success on Etsy.
So, if you can create unique pet products or can help their pets in any way, then what are you waiting for, start your pet supplies store right now.
11) Invitations & Paper
Invitations & Paper items sell best on Etsy, it’s a good way to start your store with a low budget, and it’s a beginner-friendly as well.
It is good because not many people are selling these items, and people who are selling them make a good amount of money from them.
Why Are Invitation supplies good to sell?
Everyone needs a unique invitation, whether it’s a birthday, wedding or parties, etc.
So, if you can create unique invites and in many different styles, then start your store now.
Just create something unique and simple. That’s it.
Choosing the right niche to sell your items is a pretty complicated decision. There are a lot of different factors that determine which niche is best for you, and there is not a single right answer for every niche.
We hope that after reading this comprehensive guide, your confusion about what to sell on Etsy has cleared.
Now, you can choose your niche according to the instruction I gave above.
If you are still confused and have any questions in your mind or want to share your thoughts, feel free to reach out in the comments below.