Last Updated: January 6, 2023
Want to start selling on Etsy but don’t know exactly how much does Etsy charges? Well, then! You’ve come to the right place.
Calculating the overall cost and fees before selling is very important and if you’re not calculating then you can’t price your inventory correctly which means you can’t identify your total profit margins or maybe loss as well.
So, it’s vital to understand and calculate Etsy fees because it will help ensure that how much profit you’re going to make after selling an item.
In this article, I’ll break down Etsy’s pricing and fees to help you understand the cost of selling on Etsy, your overall expenses, and how much money you would be making when all those fees would be taken from you with a practical example at the end.
Let’s dive in.
RELATED ARTICLE: What To Sell On Etsy – 11 Top Selling Items on Etsy
Types of Etsy Fees
I am going first to list out the main fees associated with selling your product and then we’re going to go through an example.
So let’s list out all of the expenses that apply here for selling your item on Etsy.
1. Listing Fee
The listing fee is the cost of publishing a listing on Etsy. To list an item on Etsy, you have to create a listing for each new item.
Publishing a listing on Etsy costs $0.20, and the listings are active for four months. After that four months listing period, your listing expires and is taken down unless you put it on auto-renewal or renew it manually.
Regardless of whether your listed item sells or not, you have to pay that $0.20 listing fee.
2. Auto-renew fee
Etsy auto-renew fee is the fee of automatically renewing a listing and it costs $0.20 for each automatically renewed listing.
While creating your listing, you have two options for the renewal of listing:
- Auto Renew: You can set it to auto-renew so that listing will stay on your store but when the listing expires you’ll be charged $0.20.
- Manual Renew: You can also put it on manual renew so that the listing will expire and then you will have to manually go in there and decide whether or not you want to renew it.
In manual renewal, you’ll not be charged $0.20 when the listing expires.
Also, keep in mind that if your bank’s currency is not USD, the amount in your currency may vary based on changes in the exchange rate.
3. Transaction Fee
Whenever you make a sale on your Etsy store, you will be charged a 5% transaction fee of the price you set for each listing + a 5% shipping transaction fee.
Example: You are selling an item for $18 plus charging $5 for the shipping which is paid by the customer (if you aren’t offering free shipping) then you’ll be charged a transaction fee of that $23 sale should be $1.15. It’s the same as the 5% transaction fee on a $23 item with free shipping. 4. Multi Quantity Fee
The multi-quantity fee is a little bit confusing for a lot of people and to be honest I was also confused about it at first. It’s very important to know about the multi quantity fee because most people don’t know about it.
And, when they’re reviewing their Etsy bill at the end of the billing cycle, they usually get confused and be like how this one listing got charged multiple times. So let’s talk about it.
The multi-quantify fee is $0.20 and it is charged only when you sell multiple items from one listing in a single transaction. In simple words, for each additional quantity that was sold in a single transaction then you’ll be charged $0.20 USD.
However, if you’re selling a quantity of 1 item only then the multiple quantity fee doesn’t apply to you.
Example: You added a listing of ring with a total quantity of 10 and a customer buys 2 of them in a single transaction then you’ll be charged $0.20, and if 3 then $0.40 and so on. You may be wondering, what if I list a quantity of 10 rings and none of the 10 sells and your listing expires then you’ll not be charged the multi-quantity fee. However, if you want to renew the listing then you’ll be charged $0.20.
3. Currency Conversion Fee
If you are selling in a specific currency that is not the same as your bank account then there is a 2.5% extra fee associated with the currency conversion for depositing that money.
Example: Let’s say you are from Canada and selling on your store in U.S. dollars. As you live in Canada then definitely your bank accounts are in Canadian, so you will be charged a 2.5% currency conversion fee. 6. Payment Processing Fees
In order to get paid and accept payments from buyers, you’ve to set up a payment processing and the payment processing fee varies by which payment method you’re going to use on your store and whatever country you live in.
On Etsy, you can set up either Etsy Payments or PayPal.
1. Etsy Payments
Etsy payment processing fee typically cost 3% + $0.25 and allows you to accept payment from your buyers by the following payment options:
- Credit cards
- Debit/bank cards
- PayPal
- Etsy Gift Cards and Etsy Credits
- Apple Pay
- Google Pay
- iDEAL (the Netherlands)
- Sofort (Austria and Germany)
- Klarna Invoice payments (Germany)
Etsy Payments is the primary way for accepting payments from your buyers if you live in one of these countries eligible for Etsy Payments (including the US, UK, Canada, Australia, and 30+ more).
Look at whatever country you live in and figure out what your payment processing fee costs for your country.
| Location of Bank Account | Fees for Etsy Payments (% of total sale price + flat fee per order) |
| Australia (domestic orders) | 3% + 0.25 AUD |
| Australia (international orders) | 4% + 0.25 AUD |
| Austria | 4% + 0.30 EUR |
| Belgium | 4% + 0.30 EUR |
| Bulgaria | 4% + 0.30 EUR |
| Canada (domestic orders or orders from the US) | 3% + 0.25 CAD |
| Canada (international orders) | 4% + 0.25 CAD |
| Croatia | 4% + 0.30 EUR |
| Cyprus | 4% + 0.30 EUR |
| Czech Republic | 4% + 0.30 EUR |
| Denmark | 4% + 2.50 DKK |
| Estonia | 4% + 0.30 EUR |
| Finland | 4% + 0.30 EUR |
| France | 4% + 0.30 EUR |
| Germany | 4% + 0.30 EUR |
| Greece | 4% + 0.30 EUR |
| Hong Kong | 4.4% + 2.00 HKD |
| Hungary | 4% + 0.30 EUR |
| Ireland | 4% + 0.30 EUR |
| Italy | 4% + 0.30 EUR |
| Latvia | 4% + 0.30 EUR |
| Lithuania | 4% + 0.30 EUR |
| Luxembourg | 4% + 0.30 EUR |
| Malta | 4% + 0.30 EUR |
| Netherlands | 4% + 0.30 EUR |
| New Zealand (domestic orders) | 3% + 0.30 NZD |
| New Zealand (international orders) | 4% + 0.30 NZD |
| Norway | 4% + 2.50 NOK |
| Poland | 4% + 0.30 EUR |
| Portugal | 4% + 0.30 EUR |
| Romania | 4% + 0.30 EUR |
| Singapore | 4.4% + 0.35 SGD |
| Slovakia | 4% + 0.30 EUR |
| Slovenia | 4% + 0.30 EUR |
| Spain | 4% + 0.30 EUR |
| Sweden | 4% + 3.00 SEK |
| Switzerland | 4% + 0.50 CHF |
| United Kingdom | 4% + 0.20 GBP |
| United States | 3% + 0.25 USD |
Now you may be wondering, what if I am not on the Etsy Payments eligibility list? You can use PayPal.
2. PayPal
If you’re not living in the country where Etsy Payments is eligible then you can use PayPal to accept payments from your buyers. However, PayPal charges 2.9% + $0.30 per transaction.
Example: If you live in USA the payment processing fee is 3% of the total transaction + $0.25.
So, let’s say you have $18 transaction then 3% of that is $0.54 + $0.25, so your payment processing fee will be $0.79.
Final Verdict: How Much Does Etsy Charge?
There will be an additional fee for Offsite Ads and some other services but these are the main Etsy fees you should keep in mind.
When it comes to the cost of selling on Etsy and fees, there will be two types of fees:
1. Etsy fees you definitely have to pay:
- Listing Fee ($0.20)
- Transaction Fee (5%)
- Payment Processing Fee (3% + $0.25)
2. Fees that depends on you, your country, currency, and customers:
- Auto-renew Fee ($0.20)
- Multi-quantity Fee ($0.20 per additional quantity in a single transaction)
- Currency Conversion Fee (2.5%)
- Offsite Ads (15%). For more details, click here.
Now let me walk you through a practical example for a better understanding.
Etsy Fees 2020: Example For Selling on Etsy
Now, I will give you a complete example of how much money you would be making when those fees would be taken from you, which will help you to understand better.
For example, you are selling a ring on your Etsy store for $18.
Listing Fee: To list this ring in your store, you have to pay $0.20, which is the listing fee.
Shipping Fee: Let’s say you’re not offering free shipping and when the customer buys the ring then there’ll be a shipping fee as well. So, let’s say the fee for shipping is $5, now the total amount that the customer paid is $23.
Transaction Fee: The transaction fee is 5% of the total cost of the item for the customer. So, 5% of $23 is $1.15.
Multi Quantity Fee: It depends on whether the customer bought more than one item or not for this example, let’s say they just bought one ring.
Payment Processing Fee: As I already said the payment processing fee is based on which country you live in let’s say you live in the USA, so the payment processing fee will be 3% of the total sale plus $0.25.
Calculation
Now I will calculate all the fees for this ring.
So, if you’re selling an item for $23 (including shipping) then the total Etsy fees for this product is going to be $2.29 and you earned $20.71 .
Now this $20.71 isn’t your profit, you’ve to subtract the shipping fee + your total cost for the item .
However, there will be some taxes, etc. but these are the main expenses that you have to pay to Etsy.
Final Words
Understanding the cost of selling on Etsy is confusing, many people know about the listing fee, and they think that they have to pay only $0.20 to Etsy.
Therefore, I wrote this article to help clarify things a little bit more.
Please, let me know if you are still confused about the Etsy fees or would like to express your opinion in the comment section.
What about when you are making a listing and you create a handling fee? Does that handling fee become direct profit or does Etsy take some of that as well? Thanks!
I Sell Vintage on Etsy-Some Items are very Large and Some very Heavy. Calculated Shipping is the only accurate way for me to determine correct Shipping Cost. Do this individually at the time you are listing each item. Weigh the Item on a Scale, Measure the item, Figure the Size and Weight of the Box you will need to fit the item into, including the weight of your packing Materials. I’m on the East Coast New York. Here’s an Example of an item when Shipping to the East Coast vs West Coast California, etc. Ex: Zip Code 92225. Large Crystal Bowl w/5 Matching Dessert Bowls. Shipping to the East Cost by USPS is: 12.80 (right to the Penny). Shipping same item to the West Coast by USPS Ex. 92225 Zip Code-California would cost 25.50 (right to the Penny). Always accurate, and when USPS has annual increases, the calculated cost will automatically be adjusted.
Hello, do you think that USPS is the least expensive to send? what about size of box? do you set up in a shipping box so you can determine what the total cost is? I think USPS ups the price when the box is over 12in on any side. is that correct? I appreciate all of the info. I am just beginning to sell on Etsy even though I feel it is very over crowded forum but it is easier then some of the others for the beginning of your business. It will at least get your name out there. Anyway, any help would be appreciated. my email address is [email protected]. Thank You, Dawn
This is a very helpful blog! Thank you!
I am new to this page and your article has been very helpful, Arslan.
I especially want to thank Ruth for her explanations to many questions that had already been submitted.
I do have a question, I have heard how inexpensive Pirate Ship is, how would they calculate your fee to Etsy if we go that route, or are we able to use it?
Thank you for your explanation, however I still don’t get it. I sold an item for $6.50. After shipping and taxes, the customer paid $10.24. I am only receiving $4.06. The fees you show in your breakdown on a $23 item come to $2.29. The difference of my listed price and what I am actually receiving is $2.44, for an item that’s less than half the price of your example. The $0.20 listing fee was already paid when I listed the item, so I am not including that. What am I missing?? It doesn’t add up.
Has your question been answered? I am curious before I make a huge step.
I like your article. Good understanding of fees.
Bill
Nice! Ty for the article
You forgot about them taking out the different sales tax per state in the US.
Wow, super helpful. Plus all the responses from sellers have helped me to decide just to avoid Etsy and stick with ebay!
great info, thank you!
No problem, welcome 🙂
So, I have to pay the 12% fee for marketing. How should I figure that? It is only charged when an item is sold, not on all items, so should I just add a fee of 1 or 2% in my listings to cover that? Their fees are so confusing!
I am not a seller but I am making a research paper on Etsy and how it can help Indian artisans. This explanation of expenditure on Etsy as a seller is amazing, easy to understand and very helpful. This helped me a lot. Thank you.
You’re welcome, Koyel.
Excellent explanation. Do you know if there is a way to look at the profit for each item after it has sold individually in the shop manager?
thank you for this article Arslan
Welcome, Linda 🙂
Interesting Why aren’t the replies. There some great question that do need a clear response. Thanks
Sorry Ann, I am working individually on this blog, and sometimes it gets hard for me to handle all the comments and other work. However, I just replied to many questions from our readers 🙂
Hi so I’m selling Suncatchers for $20 and noticed they only give me $12 or less per order that I get into my bank account? And why does the amount change what I get?? Thx 🙂 -Amiee
Hey Arsian, Can you please answer Amiee.
You don’t answer any of the questions? Just thanking the complements.
Besides Etsy fees, you might be charged a shipping cost for your orders. Let me know, how you’re shipping your orders?
Thanks for clear explanations,appreciate it.
Glad you found this article helpful, Nikolay. ????
Loved the article and explanation. It made it so much easier to understand their charges and how the billing works. I am in England and it was a great help to someone new to selling online.
Glad you found this article helpful, Ruth. 🙂
Living in the USA, do I have the OPTION to use Etsy or Paypal Payments? or MUST I use Etsy payments? Can I choose to use Paypal even though Etsy payment is available?
No, you can’t use PayPal and must have to enroll in Etsy Payments. PayPal option is available only for those countries that are not eligible for Etsy Payments.
I’ve ordered off Etsy a lot, and the product is in the U.S and I always use PayPal?
Thank you. New to selling on Etsy and this article helps allot!
🙂
Thanks – really helpful 🙂
Welcome, Helen. 🙂
I discovered today that I’m being charged to relist a listing that was already for multiple items. To explain: I have 10 rings. I create one listing that shows a quantity of 10. I am charged $.20. When I sell one, i am being charged another $.20 to relist the remaining 9. This means I pay for the listing 10 times. Not cool, Etsy. Not cool.
Same and I don’t understand why…
Think of it as in the old days when you had to list each ring on its own. You paid the first .20 on the the ring you sold. Now you have relisted them so you pay the fee for the remaining 9. You sell 4 and will be charged .20 on 3 of them. Then .20 listing on the remainig rings if you choose to relist them. Each item is charged .20 at time of sale as it is pulled from inventory, and lot is charged as 1 item at time of listing.
Hi Arslan, excellent breakdown. I am reading everything before I open my store. Is there an area where shipping charges are calculated before the fee is considered. In other words, how do you know how much the shipping fees are prior to setting the price (even if you include the shipping in price, you still need to know how much). Also, what about VAT amounts and sales tax?
There is a box at the bottom that tells how much it would be to ship to Chicago or Los Angeles etc. but you won’t know exactly because you don’t know who is going to buy your item and where they live. That is the danger of offering free shipping too. It could be a lot or it could be a little.
I have a shop, I’m in CA and have received multiple orders all over the world, including Mexico, Puerto Rico, United Kingdom, Alaska etc… I DO NOT offer free shipping, ever. You must add your listing as individual, you must enter the package size and weight of the item so that it can calculate based on your zipcode that way you never have to worry about having to pay for shipping cost out of your pocket
I just noticed on my statement that I got charged a listing fee every time I make a sale. I listed 50 pieces for 1 item and sold a few pieces on separate days last December and this month. The statement shows a listing fee charged after the sale and transaction fee. I thought listing fees are charged one-time.
Then everyone would just bundle all their items together. If you sell an item, the listing goes away. If you have multiple items, the listing re-lists, thus the .20. You do save if they buy more than one item, then only the first .20 is paid. Unless all the items are exactly the same, it’s better to list each one separately.
Thank you, Arsian. Just one question: Why does Etsy figure out transaction fee by also including taxes charged on the item. For example, I sold an item for $10.94 with free shipping, the taxes charged the customer was .85. for a total of $11.79. I was charged .03 x $11.79 plus .25 which was a total of .60. I was under the impression that they were only supposed to count the amount I charged for the item ($10.94) and not the $11.79 which included the taxes. Can you please explain?
Hi Arslan. Question. What about the ad fees. Is this included in the list of fees? I don’t think you mentioned it.
Hi Nicole, Etsy ad fees are optional, the choice is yours whether you want to add the advertisement on your Etsy listing or not. They offer this service with no upfront costs to you but you have to pay an advertising fee when you make a sale.
Arslan hey brother my name is Chris Lumbert my PayPal doesn’t work it got hacked and I can’t use it to withdraw or send money to anyone. If I decide to open a Etsy shop will that effect my sales? Couldn’t I just Apple Pay the Etsy team?
Hi Chris, Sad to hear that your PayPal account is hacked but in order to get paid by Etsy, you definitely have to add a payment method.
Etsy offers you two payment methods:
1. Etsy Payments
2. PayPal
If you live in a country where Etsy payments are eligible then you don’t need PayPal to get paid on Etsy and also you can’t use PayPal if Etsy payments are eligible in your country. However, if you live in a country where Etsy payments aren’t eligible yet then you definitely have to link your PayPal account to get paid.
When does Etsy pay me? I have sold my first 4 items in the last week but no money in my bank account so far. I am sure there must be some sort of payment schedule but not sure what it is.
Thanks!
If you choose weekly deposit then you’ll get paid to your bank every Monday. However, it typically takes 2–3 days for banks to make the payment available to you.
Does Etsy charge for Digital Downloads?
Brilliant. I just made my own version excel file by using your explanation. I will definitely use it before i start my listing in etsy.
can you share the excel file to us??
can i try your excel file? i would like to learn the way you make it
Well explained, it helped a lot. Thanks
Thank you for your article, I’ve been contemplating joining for a while and needed to find out more about costings. May I ask you, because of all the fees and various things would you recommend to sell on etsy or recommend somewhere else?
Hey Patricia, Glad you found this article helpful. I definitely recommend you to sell on Etsy especially if you’re going to sell handmade goods, vintage items, and craft supplies.
Hi Arslan, this was such a wonderfully clear and informative article! Thank you so much for doing this 🙂
You’re welcome, Sheila. Glad you found this article helpful 🙂
Example: You added a listing of ring with a total quantity of 10 and a customer buys 2 of them in a single transaction then you’ll be charged $0.20, and if 3 then $0.40 and so on.
im uncertain how this makes sense or i cant make it make sense
i thought it was .20 for one purchause of one of the listings
and any others after .20 and so on
so for ex if i have a qty 10
customer buys three its .60 cents
if the customer buys 1 its .20
Hey Philesha, If you list multiple quantities of a single item and the customer purchase more than 1 item in an order, then you’ll be charged $0.20each for each extra quantity you sell.
Thank you so much for this article. I’ve just started selling on etsy and thought I’d only incur the 5% fee until I had a nasty shock looking at my billing! You’ve made it so much clearer.
You’re welcome, Chloe 🙂
Thank you so much for the clarification. Nice to know I’m not the only selling on Etsy without fully understanding all their fees. Thanks again!
Welcome, Selene. Glad you found this article helpful 🙂
I don’t understand how Etsy can ship products??
Etsy doesn’t ship products. The store owner does. You can buy your shipping label through Etsy, which is a good idea, because they offer a discount to the purchaser of the product.
So I sell a facemask. Say I charge 10.00 +(tax of 1.00) and shipping of 3.00. I paid .20 to list it, then 3% when I sold it of 13.00 which is .39 cents. My total would be .59 cents for one facemask. Is that correct?
It’s 3% plus .25
No, you forget the 5% fee to Etsy. The 3% fee is just a transaction fee for collecting the money. Similar to the charge PayPal charges you when selling someplace else.
April 11, 2022 New Etsy Fee went from 5% to 6.5% for the item and also 6.5% for the Shipping Cost the Buyer paid.
I wouldn’t shy away from charging a little extra for shipping…….there is also handling and packaging costs involved. If you don’t re-coupe those, you’re losing profit. Boxes, packing tape, padded envelopes etc aren’t cheap either.
Don’t forget the fee if your buyer finds you via an etsy offsite ad….they didn’t ask me about that fee and it cost me $5….which I am not pleased about.
This was super helpful, but I’m still a little confused on the multiple quantity fee. If I’m selling apparel, would it make sense to list multiples? Also, if I only list one does that take the listing down if that one item was sold? Or is it solely so people have the option to buy more than one of the same shirt? I hope that makes sense. Thanks!
Yes, list each one separately! Then you can describe each one and put a lot of photos. The photo limit is 10. The listing comes down when you sell, unless you have multiples of the exact same item. It saves you no money to try and bundle a bunch of stuff together and you may need more photo space to do your items justice.
Ruth, Thank you so much for your responses. I am new to this page and your answers are very clear.
When do I get the funds from a $60 sale?
Is there a way I can get access to the Etsy calculator that you used? If if it’s just fill it with my numbers.
Hey Priscilla, I didn’t use any calculator because I know their fee structure, however, there are some Etsy fees calculators that can calculate the fees for you but I don’t use them because those calculations aren’t 100% correct.
Thanks so much for the breakdown of ETSY fees. I have been selling for 10 years and only now have a full grasp of how the fees work. Appreciate it!!
No worries, Seu. Glad you found this article helpful 🙂
How much is labels. Example if your labels are usps 5 oz and thats it. Do they charge a % or fee? To print receipts is that something that is free? I’ve been a bit confused on this.
They have the new mandatory ad fee of 15% or something. Can you talk about that and how it works?
its not mandatory.. you can stop it in ad’s section
Tracy, it’s only mandatory if you sell 10,000 dollars or more in one yearly cycle, which could be July to July for example. This is my most hated fee and I have sadly had to raise a lot of my prices because of it. If you are reading this, please DO NOT google an item and go into an Etsy store to buy it or anything else in their store. It costs the seller so much!! Not only on the item price but also on the shipping! I had a 30 dollar item and the person paid 28 dollars to ship it, so I had to pay that dreaded ad fee off my 30 dollar item on almost 60 dollars. And this is on top of your normal fees, so I actually lost money on that item after factoring in what I paid for it!! This has happened more than once and since my items are vintage, I have no control over the cost of shipping as many of them are heavy!! I cannot opt out. P.S. If they enter through Google, Pinterest, FB etc. and buy ANY item in your store in the next 30 days you incur this fee!!!!!
Can you please do an update now that Etsy has changed what they charge sellers and has added the mandatory fee structure?
Hi Tracy, Etsy main selling fees are still the same.
Note: NOT any longer.As of April 11, 2022 you will pay 6.5% on the Item Cost and also 6.5% on the Shipping cost.
There’s also a fee if you print your shipping label through Etsy. Also, they automagically turn on offsite advertising for your listings. If it sells with that, they take another 15%.
Example, my sale:
$40 item + 7.56 shipping paid for by the buyer
Take home after fees:
$28.53
.20 (listing fee) + 1.76 (sale fee) + 2.00 (transaction fee) + .38 (shipping label fee) + 7.13 (ad fee)
I won’t be using off-site ads ever again. I turned them off and immediately noticed about a 90% decrease in views.
Just in case anyone is wondering…
Take home from eBay after sale:
$34.54
4.00 (ebay fee) + 1.46 (paypal fee)
Your comparison is misleading, as it included ad fees for Etsy but not eBay. Without the ads, seller profit is more on Etsy.
Your example is entirely incorrect. The transaction fee would be 2.37. The payment processing fee would be 1.42 + .25 and the listing fee is .20. There is no shipping label fee, unless perhaps you live outside the US. I can’t comment on the costs of that. Actually, your take home on Etsy would be 36.05. I don’t know what you are calling a sale fee – no such thing.
do you have any additional fees for paypal or is that covered in the fees you describe.. Thanks in advance
Hi Patemla, If you’re living in a country where Etsy Payments are eligible then you must have to register for Etsy Payments and there will be no additional fee for PayPal because Etsy Payments already charge you for that. However if you’re living in a country where Etsy Payments are not yet eligible then you’ve to set up Standalone PayPal and you’ll have to pay PayPal fees. For more details head over to Etsy Payment Policy. 🙂
Do you know if you charge $5 for shipping but using Etsy UPS label only costs $3 is the remaining $2 given to seller or Etsy?
Hey Amy, the remaining $2 goes into the seller shop payment account however it’s not good practice to charge extra for shipping then the actual shipment charges. 😉
Although I do agree with you, Arslan, it does cost the seller to purchase packaging and tape.
If you put in the correct weight – I weigh every item as I list them – and the correct box size you will need, the postage charge to the customer is almost always exactly correct. If it’s $2 over, you should reimburse them as you are not here to make money on shipping charges. You will sell more if you keep your shipping fees as low as possible. Also, Etsy gives the customer a discounted shipping rate. That’s why the shipping through Etsy is so much less than through eBay, where they give the seller the discount, not the buyer. I myself, love passing it on the the buyer.
Thanks a lot! veryvery useful and easy to understand !
Have a wonderful day 🙂
You’re welcome Marie 🙂
Please Note as of April 11, 2022 Etsy has increased the current 5% transaction fee to 6.5%. You will pay 6.5% on the item cost and also you will pay 6.5% on the Shipping Cost that the Buyer Paid. Now should the Buyer find your item on Etsy Off Site Ads- through Searching on Google etc. and makes a Purchase from there you Pay another fee to Etsy of 15%. Note: Should that same buyer who found you on Google etc. decide to order another item from your Shop within 30 Days-you will get charged another 15% on top of the already 6.5% regular fees.